AMA Investments operates as a micro investment house. 

We intentionally remain lean, working with a trusted network of fractional specialists across legal, finance and technology, allowing us to access expertise without building traditional overhead structures.  Our model is supported by AI-enabled systems, enhancing how we research, communicate, and operate, while all investment decisions and oversight remains human-led.   

We invest into carefully selected Pre-seed  to Seed start-up businesses. This allows us to work closely in fostering greater collaboration with those in our portfolio. We enjoy sharing the learning approach rooted in operational strategy that is predicted to achieve sustainable growth. We utilise family capital, we do not manage or deploy external funds. We celebrate the successes of the founders we partner with , as we grow alongside them .   

 Our  investment Philosophy blends patient long term thinking with a venture- minded curiosity. We take inspiration from elements of the  Indie VC and Evergreen models thus calm, considered,  grounded longer term investing, rooted in sustainability, community and purpose.  We invest quietly and independently. This we feel aligns to our commitment and story.   We believe that in scaling to a larger Organisation, we may risk diluting the personal touch that defines us.   

Our Family Business enjoys working in partnership with  Dynamic Founders, fostering a shared vision for success as a journey set at the pace of life, not focused heavily on the final destination. 

The Engine House - Represents the investment side of AMA, quiet, steady and rooted in purpose.  We do not raise external funds, we do not mange money for others, we do not give financial or investment advice. We also do not promote investments to the public.   Instead we invest privately, independently, choosing founders and ideas that resonate with our belief in kindness, sustainability and community impact. 

The Heart - is represented in Our little Fika weekly Blog which is a Not for  Profit Project, that applies  story telling as part of its living memorial in remembrance of Mark the founders brother. It is a gentle corner of the internet aiming to share stories, moments of humanity, in  honouring  his spirit whilst raising awareness for charities.  

For anyone touched by our stories  and gentle reflections, we invite you to make direct donations to the charities via their websites. This keeps our work rooted in transparency and aligns with our belief that business can coexist with kindness and that profit is most meaningful when paired with purpose.  

The celebration - On our website we showcase our annual events, the May Ball & The Autumn Soiree celebrating the seasons, through moments of renewal and reflection that inspire our work year - round.  These events are hosted by Anthony Howland Events, AMA Investments are proud to be the headline sponsor.  

The Bridge - We always warmly welcome enquiries from those who discover our work and feel a natural alignment with our values. If our story resonates with you, we invite you to reach out and begin a conversation. 

We believe in the quiet power of storytelling  and community to make a meaningful difference.  We offer professional  storytelling on a fractional basis, at a fair and considered cost with focus on people, care and community if this can be of benefit for your project/business get in touch.  

The Values - Our core behavioural spine : Integrity. Accountability. Confidentiality. Safety, Respect, Trust

Our voice always remains our own.  

All commercial partnerships are clearly acknowledged thus  ethically transparent. Content is identified as 'sponsored or affiliated' where applicable.  Where no such label appears, content is shared  organically and without  financial reward.  

(This graphic has been provided by The Gallery London Store  - Permission has been granted for its digital use on our site  thankyou Gradle Dene @ www.thegallerylondon.org)