We invest into carefully chosen early - stage start- ups, offering supportive collaboration where appropriate.  We work alongside founders in a shared- learning approach rooted in trust and collaboration.  

We support Pre-seed  to Seed, this allows us to work closely and foster greater collaboration with those in our portfolio.  We utilise family capital we do not manage or deploy external funds. We aim to build genuine relationships, professional partnership. We celebrate the successes of the founders we work with , as we grow alongside them .   

 Our  investment Philosophy blends patient long term thinking with a venture- minded curiosity. We take inspiration from elements of the  Indie VC and Evergreen models thus calm, considered grounded longer term investing rooted in sustainability, community and purpose, we invest quietly and independently. This we feel aligns to our commitment and story.   We believe that in scaling to a larger Organisation, offering  Series A,B.C  funding, we would dilute the personal touch that defines us.   

  Our Family Business enjoys working in partnership with  Dynamic Founders, fostering a shared vision for success as a journey set at the pace of life, not focused heavily on the final destination. 

The Engine - Represents the investment side of AMA, quiet, steady and rooted in purpose. We are a family funded business targeting support for entrepreneurs, whose values align with ours.  We do not raise external funds, we do not mange money for others, we do not give financial or investment advice. We also do not promote investments to the public.   Instead we invest privately, independently, choosing founders and ideas that resonate with our belief in kindness, sustainability and community impact. 

The Heart - Our little Fika weekly Blog is a Not for  Profit Project, that applies  story telling as part of its living memorial remembrance of Mark the founders brother. It is a gentle corner of the internet aiming to share stories, moments of humanity, in  honouring  his spirit whilst supporting the charities.  

For anyone touched by our stories  and gentle reflections, we invite you to make direct donations to the charities we support, via their websites. This keeps our work rooted in transparency and aligns with our belief that business can coexist with kindness and that profit is most meaningful when paired with purpose.   

Any Sponsorship  we receive for our storytelling blog, helps us to bridge between words and taking aligned action. It helps us to sustain our annual events, support our chosen bereavement  charities that we champion , and helps to keep purpose at the heart of everything we do.

 (All sponsorship is clearly acknowledged and always ethically transparent  displayed as sponsored by ... if this label is not present, it simply means were sharing content we genuinely believe in, no payment involved)  

Our annual events are Our May Ball & The Halloween Soiree is a celebration of Spring and Autumn, honouring the seasons of renewal and reflection that inspire our work year - round. We always warmly welcome enquiries from those who discover our work and feel a natural alignment with our values. If our story resonates with you, we invite you to reach out and begin a conversation. We believe the power of stories and community together  does  make a difference and for this, offer our storytelling at a fair and reasonable cost. 

( links and mentions are shared organically, because we genuinely  feel it s a benefit to share  and uplift the work of others)  

Our voice always remains our own.     

(This graphic has been provided by The Gallery London Store  - Permission has been granted for its digital use on our site  thankyou Gradle Dene @ www.thegallerylondon.org)